Danny Lovell, a Henryetta native and CEO of Rainier Companies, has partnered with Team Norman to develop an ambitious entertainment district in Norman. The roughly $1 billion project is set to include an 8,000-seat arena, 140,000 square feet of retail space, multifamily units, single- family residential units, and more. Lovell’s enthusiasm for the project and his connection to Oklahoma have helped to fuel this initiative. Lovell’s journey really began in Michigan but he was just one year old when his family moved to Henryetta, where he spent the next 17 years of his life. He graduated from Henryetta High School before attending Oklahoma Christian University (OCU). After a stint as a profes- sional golfer, he transitioned into real estate, eventually becoming the majority shareholder and CEO of Rainier Companies in 2019. Lovell still has family in the Henryetta area, including his father, Dr. Gary Lovell, DO, a family medicine specialist with over 46 years of experience in the medical field. Based in Dallas, Rainier Companies made their initial investment in Norman in 2019 by purchasing the city’s largest shopping center. This investment led to relationships with the University of Oklahoma Foundation and other stakeholders, helping lay the groundwork for the entertainment project. Lovell emphasized the importance of public private partnerships in making such largescale projects viable in smaller markets like Norman. According to Lovell, the development will be funded through a combination of about 80% private investments and 20% public assistance and will include a tax increment financing (TIF) district. The entertainment district aims to be a hub for both residents and visitors, providing a blend of living, dining, and entertainment options in a walkable, open-air environment. Lovell believes this project will not only enhance the quality of life in Norman but also attract more visitors and economic activity to the area. The project is currently awaiting final approval from the Norman City Council, with a decision expected on August 27. If approved, the construction of the arena and the first phase of the entertainment district could begin in the summer of 2025, aiming for completion by the 20272028 basketball season. Subsequent phases will include additional multifamily units, office spaces, and single-family